About Us

Naturalsis72 is a retailer of unique products geared towards moisture retention for body and hair. Handcrafted with care and detail, our company offers organic solutions that work towards eliminating dry skin issues associated with Eczema, Psoriasis, and Rosacea. Our latest addition to our product line includes Charmeuse Satin Lined Slouch Tams/Beanie Winter Hats that reduce frizz, shields dry hair from winter bliss, and static in hair.

 

Back in 2010 there was a reoccurring problem I couldn’t shake regarding my children’s eczema. As I tried to eliminate the use of cortisones which only were band-aid solutions for the dryness of skin and the night time itching, I began to mix the best of lotions with Vaseline and baby oils.  This seemed to slightly provide more comfort for my children until I researched the harmful effects of mineral oil and products with petroleum.  In conjunction, my semi-natural hair, (meaning I had no chemicals or relaxers) was breaking off daily due to heat damage and lack of moisture. Mostly, this was due to a lack of knowledge in hair education.

 

Because my natural curls were ruined by heat, my journey back to my curls was a goal I intended to achieve. During a family reunion relatives offered several hair classes (perfect timing!) on how African American’s hair needs water,… so contradictory to what I had heard growing up. Some of those misconceptions included running out of the rain when out shopping or avoiding water sport activities like swimming.  The objective was to make sure every inch of my hair was protected from moisture and “keep that press straight hair looking good for at least 2 weeks to get my $55.00 worth out of it!”

 

So, from water being the enemy to becoming my hair’s BFF and a blessing, this was really different.  When your hair is falling out and breaking off nothing becomes too expensive or too far fetched to try. Guess what? I joined the world of product junkieism, cramping my cabinets and shelves with name and no-name brand remedies.  On top of that, I went to a natural stylist who washed and conditioned mine and my daughter’s hair for $130.00 and sold me over $200.00 worth of products in one day to get me going.  Wow!!    That same month I went back and purchased more products leaving the shop with a grand total of $430.00 for the month!

Who can afford that as part of their regular budget?!

Well, after a year of research and burning the midnight oil I began to formulate my own “whip appeal” just to help with both my daughter’s hair and mine. Nothing elaborate, but it worked!

With an active schedule including work, taking care of my children, church, and other activities people began to ask what was I using on our hair (because of course my girls are with me) that made it look so healthy. Also, when they felt that my hair was not brittle or dry especially during our triple digit temperatures they insisted on knowing what product I was using.  At that point Naturalsis72 was born and I began to perfect the natural ingredients.

My biggest education point to share with people especially new naturals is “product application, product application, product application” to your hair.  First and foremost – Roots to Ends, Roots to Ends, and Roots to Ends. This can’t be said enough. Emulsify the product in your hands and apply roots to end to lock in moisture.  Yes!  Moisture is a good thing!

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